Digital Marketing has evolved beyond a common buzzword.
It is now a way of life. At least for marketers and business owners.
It is the first marketing technique that comes to mind in today’s world. Not TV adverts, radio jingles, newspaper publications, or billboard marketing. But digital marketing.
The rise and rise of digital marketing
This revolution can be attributed to social media and the introduction of numerous mobile tech & digitization. It can also be attributed to the growing love for internet technology.
Statista recently revealed that there are more than five billion internet users worldwide. That would equate to 63.1 percent of the total human race. In other words, a majority of the human race are now online.
With such numbers, there can only be one outcome: an increase in the adoption of digital marketing.
It’s not surprising, then, to see brands going hard on digital marketing. Digital marketing provides the best means to go after the huge number of people online.
This talk of digital marketing and its importance has now led us to one of the pioneering geniuses in the digital marketing space – Mr. Ramneek Sidhu.
Ramneek Sidhu is a famous digital marketer and entrepreneur from Mohali, India. He’s quite a popular figure in the digital marketing space. The name Ramneek Sidhu is so well known that even now, it’s making appearances on event programmes and talk shows. Without a doubt, Ramneek Sidhu is certainly one of the influential brains in his niche.
Ramneek Sidhu is the founder of UAE’s leading digital marketing company, Digital Kings. He’s built a solid client base, and his reputable company specializes in helping clients grow and manage their ventures through social media and other digital marketing techniques.
You may be wondering, what has Ramneek Sidhu got to do with this article?
And the answer is everything. As a digital marketing expert with a successful establishment to his name, Ramneek Sidhu is in the best position to advise anyone looking to leverage digital marketing.
In recent interviews, Ramneek Sidhu has reiterated the importance of branding. He notes that a brand’s image is directly proportional to the owner’s success. And we have examples such as Elon Musk and Jeff Bezos to back up his claims. Indeed, to reach the top, a business needs to understand the secrets of branding. And to do that, they must first understand their target audience and what kind of content they are interested in.
Ramneek Sidhu also notes the importance of social media and how it helps brands to develop their digital presence. In the words of Ramneek Sidhu, social media has become a vital aspect of our lives, permeating every fiber of our lives.
For someone with his level of expertise, skill set, and experience, you expect an attractive and enviable portfolio. Well, to be fair, Ramneek Sidhu hasn’t disappointed. Now 26, Ramneek Sidhu has spent the last six years of his life working with well-known celebrities in the Bollywood and Hollywood space. He helps these top names to grow their digital presence and promote their content, from movies to songs and merchandise.
Celebrities are not the only ones benefiting from Ramneek Sidhu’s skills. Small businesses, influencers, and regular individuals that crave active social presence are also in on him.
Having been around for quite some time, Ramneek Sidhu has developed his own unique solutions through extensive market research and consumer psychology understanding to help his clients grow their social media accounts and boost their brand awareness.
Interestingly, Ramneek Sidhu’s skill set is not limited to his awesome services. He’s also a great teacher. When he’s not working with his team to grow clients’ social accounts, Ramneek Sidhu is busy teaching his clients all about social media and digital marketing. He helps his clients understand the importance of consistency in the social media world, as well as how to achieve lasting results on various platforms.
Ramneek Sidhu & the journey to digital marketing success
As far as we’ve all seen, Ramneek Sidhu is a successful digital marketer in his own right. He’s managed to build a name and a brand for himself out of nothing. And today, thousands of people (including you & I) are looking up to him for digital marketing inspiration.
What a journey he’s had.
Having examined Ramneek Sidhu’s career and his impact, we’ve made some valuable deductions we believe can help you build a lasting digital presence for yourself or your brand. Keep reading to find out about them.
15 Effective Ways To Build A Digital Presence
1. Have a website
With the increasing use of the internet and digital devices, it has become important for businesses to have a strong digital presence. A website is one of the most effective ways to create that presence.
It is your customers’ first point of contact, and it should be designed to effectively drive conversions. It is a powerful marketing and sales tool that can be used to build your brand, promote your products or services, and sell your products or services.
Building a website is not an easy task. You need to know how to use different tools and have knowledge about web design.
Fortunately, there are some tools that can make the process of building a website much easier. With the help of these tools, you can create a beautiful website without having any technical knowledge. All you need to do is just drag-and-drop blocks of content on the screen and create your own website in minutes.
2. Build an email list
Email marketing is one of the most effective ways to build a presence online. It allows you to reach out to your potential customers and offer them something of value in return for being a part of your online community.
To build a digital presence with email marketing, you’ll need to gather an email list first. And here’s how to do that.
Tips to get people to subscribe to your email list:
- Having a clear call-to-action on your email sign-up page that encourages visitors to join your email list.
- Sending out emails regularly with interesting, relevant information that will entice people into opening them.
- Offering incentives for signing up, such as freebies or discounts on future purchases.
3. Produce useful, valuable content for your audience
Having a digital presence means having a group of loyal customers, fans, or audience that know about you. It also means expanding your visibility to those that don’t yet know about you.
To achieve both, you have to offer valuable content. The internet space is the home of content, and that’s why content rules.
One way to create and share content is through blogging. Blogging is a powerful way to build your business’s online presence. Blogging helps create a sense of community and provides a way for your customers to get more information about your company.
That said, blogging is not just about writing articles. It’s about creating a connection with your audience. The best blogs are those that offer valuable content to the reader.
The key to creating valuable blog posts is knowing what your audience needs, wants, and expects from you. If you are not sure where you should start, the following tips can help you to create blog posts that give value to your audience:
- Choose a topic that is relevant and interesting for your audience
- Make sure that the post contains valuable information or insights on that subject
- Include images, videos, or links to other content in order to make it more appealing
4. Master SEO
Search engine optimization (SEO) is the most important digital marketing tool that you can use to grow a digital presence. It helps you reach a wider audience, increase your conversion rates and create a more profitable business.
Search engine optimization is a process of optimizing your website to get the maximum rank in search engines.
The first step in the SEO process is keyword research. It includes finding out which keywords your customer base is likely to search for and how competitive these keywords are.
The next step would be to create content and optimize it for SEO. This means ensuring that all of the text on your website has relevant keywords and that you have optimized the URLs and meta descriptions, titles, and headings. The last step would be link building, which involves getting links from other websites with high domain authority pointing back at your website.
5. Leverage social media
Social media is a great way to boost your website’s visibility. It is no longer just a tool to share your thoughts and interests with your friends and family; it is now an essential part of the online presence of any business.
Social media is a way to connect with your customers and potential customers. It is also one of the most effective ways to get your brand out there.
A social media strategy has many components that are unique to your business, but these are the basics you should start with:
- Define goals and objectives for social media: (e.g., To gain followers or buyers?)
- Research your target audience: (e.g., Are my targets single moms or Gen Z?)
- Develop a content strategy: 9e.g., To focus on videos or images or a combo of both)
- Choose which platforms to use (e.g., Facebook or TikTok)
6. Develop communities or join communities (Facebook groups, Twitter spaces, etc.)
Being a part of relevant groups on social media like Twitter space, Facebook groups, etc., both privately and publicly, helps in building long-lasting relationships with prospects and customers. It also increases your reach to potential customers and partners as you’ll be in direct contact with these people.
By joining communities, you’ll be up to date with whatever is new in the market, as information normally fly around in such places.
7. Leverage influencers:
By leveraging influencers, you are simply taking advantage of their popularity on whatever platform they are on to get your business out to the world. These influencers (bloggers, social media socialites, or celebrities) usually have millions of loyal and engaging fans to whom they can sell your business.
You simply need to sign endorsement deals with them or pay for their services to build credibility for your business.
8. Appear on popular industry-relevant vlogs, podcasts, etc.
Reaching out to media houses, going on shows, podcasts, vlogs, interviews, or even hosting your own events is an effective way to reach out and build up your presence online.
It is also a great way to send a message about your brand to new & existing customers.
Being able to confidently speak and convince people to patronize your business is a very important step in this process, so you need to work that out.
Indeed, putting oneself out there is highly encouraged as you’re your brand’s image, and people will be interested in knowing the face behind your brand.
9. Partner with brands or individuals of similar interests:
A partnership is a smart way to build up your digital presence.
If a startup business is able to get a partnership with an already-known company or establishment, it’ll boost its reputation and shoot its name in the faces of prospects.
There are a number of ways to build partnership arrangements in the digital space. You can do it via cross-promotion, whereby you promote someone’s product in return for promoting yours. You can also do it via outright collaborations. Partnerships can also come in the form of paid social media shoutouts or mentions.
10. Improve brand authority with link building:
You can leverage link-building to grow your online presence.
Link building is about driving traffic from sources you wouldn’t have otherwise had access to.
So, to build your internet presence with it, you’re going to need to master the art of publishing high-quality content regularly, participating in industry-relevant events, and expanding your network across various media channels.
11. Cross Promotion
Cross-promotion is a widely practiced strategy for building a digital presence. Small businesses and startups mostly use it because it results in an influx of new leads and involves lower advertising costs. It requires teaming up with a brand or person in the same business niche as yours to showcase your services or products to each other’s audience. The benefits of cross-promotion include credibility, audience growth, lower cost of advertising, increase in new leads, sales, and brand awareness.
12. Leverage Local Directories Like Google My Business
Local directories such as Google My Business and others are great traffic-generating platforms a business can leverage to build a solid digital presence. Leveraging these platforms involves listing your business by submitting your business details, such as company name, business category, and description for the listing.
Furthermore, listing your business on local directories generates backlinks which are quite valuable to primary search engines such as Google. This is good for ranking your business website in search engine result pages (SERPs). There are no better local directories to list your business than Google, as there are over 6 billion daily searches.
13. Investigate and Steal Ideas from Competitor’s Strategies
This may sound sneaky, but it is an effective marketing strategy and is necessary for building a solid digital presence for your business. Investigating and stealing ideas from what marketing and promotional strategies your competitors are using will help identify their lapses, giving you an edge to leverage. It will also make you better understand the current market and industry trends, as well as what to embrace or avoid.
14. Develop Niche-Relevant Tools (Calculator, Template, Guide, Checklist, Checker, Generator, Converter, etc.)
Developing self-serving niche-relevant tools that are useful to users may become a game changer in your quest to build a digital presence for your business. For example, imagine you’re a mortgage business, and you develop a calculator that helps people calculate stuff like amortization, down payment, and refinancing on the go. Such a tool will circulate the industry and spread the word about your brand amongst colleagues, prospects, clients, and industry experts.
Summarily, users will recognize the value of such tools, and they will spread the word to other users, boosting your popularity in the process.
In addition, such tools may even get featured on alternative and review blogs written by influential bloggers, which is also vital when it comes to creating brand awareness.
15. Promote your Brand or Products with Online Ads (Social Media Ads, Google Ads, etc.)
Although TV commercials and billboards are really good marketing avenues, social media, as we all know, is the marketing gold mine of the century. Promoting your brand or products with online ads on social media is one of the most effective ways of reaching a reasonable number of audience, which is vital for building a digital presence.
There are several methods of advertising online. Most small businesses settle for influencer marketing or Google ads, while others rely on social media giants such as Facebook to build brand awareness through paid ads. All works fine. You just need to make up your mind about which is right for you.